A Unique Philosophy on SEO
At Smith SEO our primary goal is to utilize search engine optimization (SEO) to increase targeted traffic to each client’s website. When Internet users search for local products and services, they will easily locate our clients’ listings because of the website’s high search engine rankings.
Understanding a Search Engine’s Mission
A quick look at Google’s financial statement clearly shows that Pay per Click (PPC) advertising is the search engine’s main source of revenue. Its income from PPC is a direct result of the number of people who use their search engine. The math is simple: the more people who use their search engine, the more people there will be who will click on their sponsored PPC links, and the more money the search engine will earn.
To build a growing loyal customer base, search engines are constantly refining how they rank sites in order to provide the most relevant search results for every search query they receive. This is, after all, the foundation of their business model.
Our goal at Smith SEO is to provide the information the search engines are looking for when determining the relevancy of a website to a search query. Not only do we make it easy for search engines to find and understand the subject matter of our clients’ websites, but we also optimize those websites to achieve optimal rankings.
Earning High Rankings
Through our experience, we know that SEO is not an overnight process. It takes time to earn high rankings in search results. Each of our clients’ websites, however, is built to achieve high rankings today…and in years to come. We will never sacrifice long-term rankings for short-term results.
Even more importantly, integrity is a vital quality in our business. We will never resort to looking for loopholes in the search engines’ algorithms or using gimmicks or underhanded “spamming” tricks to achieve high rankings for our websites at the risk of penalties or bans.
Conducting Local Searches
Unlike most companies that offer SEO services, Smith SEO specializes in optimizing websites for local searches.
Here’s why that’s an important part of your business:
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In a survey of nearly 4,000 U.S. consumers conducted by The Kelsey Group and BizRate.com, 74 percent of the survey respondents said that they conduct local online searches.i
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Research indicates that 70 percent of households in the United States now use the Internet when shopping locally for products and services.ii
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The Kelsey Group reports that three out of four Internet users are performing searches for information within their local communities.iii
Obtaining High Rankings
SEO is an intricate blend of technology, business savvy, technical skills, marketing expertise, and problem solving. At Smith SEO we specialize exclusively in obtaining high search-engine rankings through integrity-based SEO.
We invite you to complete our Free Consultation form. Gerrid Smith, founder and president of Smith SEO, will schedule an appointment with you to discuss how we can work with you to achieve several results:
1) position your business or organization well ahead of your competitors in local search results
2) create increased traffic
3) generate greater profit potential for your website.
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i Roger Park, iMedia Connection, May 2006
ii The Kelsey Group/ConStat, Inc., 2005
iii The Kelsey Group