What does it take to be successful online?
A Law Firm Internet Marketing Expert Shares These Tips
Experience has taught us that there are two key aspects separating successful law firm websites from unproductive websites.
1. Targeting High-Quality Traffic
There are many ways to drive targeted traffic to a law-firm website. The most common include the following:
Utilizing Search Engine Optimization (SEO)
Considered both an art and a science, Lawyer SEO is the process of enhancing the effectiveness of a website so that it will achieve high rankings in leading search engines, such as Google, Yahoo, and MSN. When determining the ranking for a specific website, these search engines take into consideration hundreds of factors.
Conversing Through Social Media
Also considered to be Internet Marketing 2.0, social media is about getting involved in the conversations that your prospects are having, or creating a conversation if one hasn’t yet been established. Some popular ways include:
- Twitter — An instant messenger service where someone can easily connect with colleagues who share the same interests.
- YouTube — The popular video sharing website. Videos are proving to be a very powerful marketing tool for websites, and they are also performing very well in the search engines.
- Blogging –—A blog can be a very resourceful tool for updating and informing prospects about services your company offers. This is currently a popular form of law firm marketing.
- Facebook –—A law firm Internet marketer can create a Facebook group targeting your ideal prospects by age, gender, profession, interests, and more.
2. Converting Visitors into Clients
What good are 1,000 visitors if they aren't compelled to contact you? Typically when a client hires us to enhance their website it’s because their website is poorly optimized for search engines and it has proven ineffective at converting visitors into clients.
Here are some important questions that we consider when improving the conversion rate of a client’s website:
- Is your copy clear and to the point?
- Do you provide a clear call to action so your prospects know how to contact you?
- Do you communicate what separates your law firm from your competitors?
- Do you provide multiple ways for someone to contact you? (e.g. Email, Phone, Live Chat)
- Are you using animated visuals like video or a website spokesperson to convey trust?
A Few Results from Companies Who Used Attorney Internet Marketing Services by SmithSEO
1,000% increase in new leads
Firm Name: Jodat Law Group
URL: http://www.jodatlawgroup.com/
Before: No rankings and no new clients.
After: Now receiving new clients and ranked on the first page for many prominent keywords. Click here to see ranking.
Top 5 ranking for over 15 keyword phrases
Firm Name: Abrahamson Uiterwyk and Barnes
URL: http://www.theinjurylawyers.com/
Before: Decent rankings but no conversions.
After: Many top rankings and new clients. Click here to see ranking.
First page ranking in less than 30 days
Firm Name: Driver Law Firm
URL: http://www.driverlawfirm.com/
Before: No rankings at all.
After: First page ranking for “Raleigh dwi lawyer” in less than 30 days. Click here to see ranking.
Call or email SmithSEO President Gerrid Smith today
for a free consultation and website analysis
(941) 266-1625
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