Sarasota Internet Marketing and SEO Services
The Number 1 goal of Smith SEO is to help our clients increase their sales and visibility by driving targeted traffic to their websites. To do this we utilize an extremely effective form of Internet marketing called Search Engine Optimization (SEO).
What is Search Engine Optimization (SEO)?
Considered both an art and a science, SEO is the process of enhancing the effectiveness of a website so that it will achieve high rankings in leading search engines, such as Google, Yahoo, MSN, and Ask.com. When determining the ranking for a specific website, these search engines take into consideration hundreds of factors.
The primary reason for optimizing your website is clear. In order for you to increase the number of potential customers who will visit your website, you need to achieve the highest possible rankings in the search engine results.
Why Should You Optimize Your Website?
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Nearly 85 percent of all website traffic is generated from the search engines.i If your website can’t be found in local search engine results, you’re missing out on a tremendous opportunity to grow your business.
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Local searches in the United States already account for 27 percent of all search-engine queries.ii Let’s do the math. Twenty-seven percent of all search-engine traffic equals more than 57 million local searches every day. That’s more than 1.7 billion local searches each month.
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Studies have shown that 62 percent of all search engine users tend to click the links on the first page of the search results; 90 percent click on a link within the first three pages.iii Consequently if you are not listed on the first three pages, it is unlikely that your website will be found.
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SEO is a form of marketing; however, most Internet users do not think they are “marketing targets” when they see the listings on a search results page. We, at Smith SEO, refer to as invisible marketing. When people conduct a search, they intuitively think the search results were selected by the search engines. While this is true, they were not randomly selected. The websites that appeared on the first page of your search had earned the highest search-engine rankings which were optimized using SEO.
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A significant number of Internet users now formulate their opinions of a business based on where it appears in their local search engine listings. According to a study conducted by iProspect in affiliation with Jupiter Research, 36 percent of search engine users believe that companies that appear at the top of search results are actually leaders in their fields.iv
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Less than one-third of all small businesses in the United States currently have a website.v Realistically, if your do not have an effective website, this means one of two things: 1) Your customers and potential customers are looking for you, but are finding your competitors; or, 2) Your customers and potential customers are looking for you, but aren’t finding anyone. Either scenario means you’re not capitalizing on the power of SEO to effectively promote your business through your website.
What Are the Advantages of Going Natural?
Because of the ideal placement of sponsored listings at the top or on the right-hand side of a search engine results page, many business owners might think that it is more productive to pay and post sponsored listings than to optimize their websites for natural listings.
Surprisingly, this isn’t so. According to a 2005 study conducted by Jupiter Research, 87 percent of commercial “clicks” take place on natural search results.i
These statistics clearly show that natural listings provide a higher click-through rate than the paid listings. Natural results are also more credible than the paid listings because they have “earned” their position in the listing by meeting the search engines’ specific SEO criteria. Best of all, natural listings are free when clicked on.
Why Do You Need Internet Marketing Now?
Public perception is very important. As a business owner, you have probably spent years building a reputation within your local community. Don’t let a low ranking in the search engines—or no ranking at all— lead your potential or existing customers to believe that you are not a front-runner in your industry simply because your competitors have achieved higher search engine rankings through SEO.
It’s very conceivable that one day every company will have an online presence, vying for the business of Internet users who turn to search engines to find local products and services.
Herein, however, is the problem: effective Search Engine Optimization doesn’t happen overnight. It takes time, skill, and expertise to achieve optimal search engine rankings. Once you reach them through integrity-based SEO companies, it is hard for someone to beat you in the rankings. The sooner you start the process, the sooner you will receive optimal rankings in the major search engines.
Why Do You Need an SEO Expert to Optimize Your Website?
Some Web-design firms may claim to offer SEO services; however, since that is not their Number 1 priority, they are not well-informed in this area. Many have simply only read articles or e-books and think they understand the process. At Smith SEO, getting our clients’ websites ranked high through SEO is our primary purpose and core competency. It’s something in which we take great pride. When you use Smith SEO, you’re choosing a company you can trust to do things right.
Let Smith SEO show you how the power of Search Engine Optimization can help you achieve your long-term, online goals and objectives.
Our services are affordably priced starting at $199 and vary based on the number of pages optimized and the competitiveness of the keyword phrases used by Internet searchers.
We invite you to complete our Free Consultation form. As president of Smith SEO, I will personally schedule an appointment with you to discuss how SEO and Interent marketing can help you create increased traffic, generate greater profit potential for your website, and position your business or organization well ahead of your competitors in local search results,
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i Jupiter Research, 2005
i Affinity Internet, Inc. 2005
ii Roger Park, iMedia Connection, May 11,2006
iii iProspect, Jupiter Research
iv iProspect with Jupiter Research
v The Kelsey Group, ConStat, Inc.
Testimonial
I want to thank you for providing your excellent SEO services. In the three months that you have been working for my firm you have constantly maintained a better than top 10 ranking. This of course allows me to increase my market share and at a lower cost than pay per click. You have aggressively pursued a higher organic ranking and have kept me informed of your work and progress. You have provided my firm with a valuable service.
Gary Jodat
Jodat Law Group, P.A.